Fast fashion. It’s been a popular buzz-phrase in 2016, much like ‘millennial’, ‘ghosting’ or ‘Trump.’ Well, what is it? Fast Fashion is a term that refers to the fast AF process of fashion retailers getting trends onto the market as quickly as possible. Like this year for example, suede chokers, embroidered bomber jackets and over the knee boots seemed to pop up everywhere overnight, appearing with the same aggressive swiftness as a new snapchat filter that you didn’t even know existed until four of your friends are sending you snaps as Pugs.
For most people, fast fashion makes up the entirety of their wardrobe. We have been become accustomed to buying these items without stopping to think or even question the path in which it takes to get them into our hands. The wastefulness of this industry should be obvious, even to the most avid trend chaser, but there are several hidden issues as well. Issues including: the environmental impacts, labour abuses and not to mention the slow erosion of our soul and self worth (sorry, too dramatic?)
To start things off, I am just going to give you some disturbing facts à la scared straight.
- A typical pair of jeans requires 7,000 litres of water to produce. That is ten times the amount of water the average person drinks in A YEAR! Your fave pair of jeans is #THIRSTY.
- Fast Fashion is the world’s second largest polluter, second to the oil industry.
- The world consumes 400% more pieces of clothing than 20 years ago. We are eating up those trends like hungry little hippos.
- On average, most articles of clothing are worn 7 times before being thrown out.That number is high in my opinion. Seriously, how many times did you wear that sequin NYE dress? Yeah that’s what I thought.
- The majority of workers in this industry are women making less than $3 a day. Less than what I pay for coffee. Like $2 less.
Our consumption is increasing, but overall the wages of garment workers is decreasing.
If any of you were brave enough to watch The True Cost, a documentary about the ethics surrounding fashion these facts will come as no surprise. And to all of you operating under the “ignorance is bliss” framework when it comes to this category, stop being an asshole. It’s 2016 and ignorance ain’t cool, ya feel me?
So now that I have you super sad and confused, I am going to leave you to reflect on your decisions. Like a bad first date, or a level 10 hangover. But DON’T FRET, I am not ghosting (HA! buzzword). In this series I will be providing some glimmer of hope in what you can do to throw that middle finger up to fast fashion (lemonade style). Stay tuned for part two of #FuckFastFashion
Unrelated note: Stevie, spend less on coffee.
Written by Tribe member: Stevie J.